A strategically driven creative firm
that solves business challenges
and lifts the Latino community.
We know the vast majority
of future business growth for the next 20 years
will be Hispanic led.
Beyond language or culture,
we ensure your brand and Latinos connect
through shared values.
We help build 21st-century brands
that are ready
for a minority majority nation.

Work

Somos Boyle Heights

Somos Boyle Heights

Good People

Good People

Spectrumobileando

Spectrumobileando

Naturals Vs. Artificials

Naturals Vs. Artificials

Mom

Mom

For your Kids

For your Kids

Zombies

Zombies

Creyentes

Marco Vega

Marco Vega

President and CSO

Together with Gustavo Lauria, Marco co-founded Creyentes and We Believers. With a background as an Industrial Engineer, Marco brings over 20 years of experience in CPG, consulting, entrepreneurship and advertising. He possesses a unique mix with his consulting mindset honed at McKinsey & Company, complemented by an engineering background from P&G. Additionally, Marco serves as a board member for the Hispanic Marketing Council. He is also a co+founder and board member of E6PR one of the leading sustainable packaging labs in the World. He holds an MBA from the University of Virginia’s Darden School of Business. He lives with his wife and son in Darien, CT and is an avid Airstreamer.

Julieta Loaiza

Julieta Loaiza

Managing Partner Head of Brand Management

She is a senior management executive with more than 30 years of experience in the development, implementation and execution of brand and marketing strategies and omnichannel communication. Julie is an inspiring leader, speaker in various Forums in Mexico and abroad. She worked in global advertising agencies such as Grey, Ogilvy, Lowe and in the No. 1 food and beverage company in the world Nestlé. At Nestlé USA as a Communication Director of Total Market & Multicultural Strategy and Mexico as VP Head of marketing & communication. Her passion for Powerful business and human insights, creativity and innovation drives and thrives her career always. Currently is President of iab in México and in 2023 was recognized as a Top Marketer in Mexico by Scopen, AdLatina.

Marina Cuesta

Marina Cuesta

Group Creative Director

Fueled by a passion for impactful ideas, she has thrived in global advertising for 18 years, creating campaigns across North America and Europe for global and multicultural markets.
Recognized by Cannes Lions as an influential female voice, Marina was the first See It Be It Spanish representative.
Her leadership approach is marked by a blend of empathy and purpose, as she advocates for diversity, mentorship, and the empowerment of women in the industry.
She boasts 50+ awards and has held multiple international jury roles. Marina loves playing with her kids, Dalí and Rita, her endless source of creative inspiration.

Lucas Panizza

Lucas Panizza

Executive Creative Director

He has over 20 years of experience leading teams at top creative agencies. A native of Argentina, Lucas carved a name for himself in the industry, laying the foundations for a stellar career that eventually brought him to NYC in 2015. He joined We Believers in 2022.
His work spans campaigns for the US and Hispanic markets, LaTam, and Global projects. His vast experience grants him a unique perspective, enabling smooth transitions across diverse markets.
His work has been recognized at every major industry festival.